T.G.I. FRIDAYS: has a new beverage for its more than 600 restaurants, Vanilla Lemon Ice. Leo Cook, a bartender from Bloomington, IN, developed the beverage, which was the winner of a nationwide online video contest. Cook’s recipe was one of three finalists. In addition to having his beverage featured at Friday’s, Cook received a trip for two to Las Vegas .
MARS ADVERTISING: a shopper marketing advertising agency, has promoted three members of its Southfield, MI, headquarters: Maribeth Fasseel to senior vice president of finance, Galen Chandler to vice president, director of broadcast and digital media, and Jane Favret to account manager.
RYAN IDIRECT: has hired Jennifer Mathissen as a senior vice president to head the company’s strategy and analytics practice. In her role, she will work with clients to determine the optimal digital marketing strategy, from market research to program development to measurement. Prior to joining Ryan iDirect, Jennifer was the senior vice president of strategy and analysis at Publicis Modem.
FOX SOCCER CHANNEL: beginning March 6, will offer soccer fans an opportunity to sign up for weekly text message programming alerts and match information delivered to their mobile devices. The service is powered by 2ergo’s mobile messaging manager.
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