Chief Marketer Staff
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Agencies
Details Emerge for American Eagle’s DM Strategy
In a discussion of its 2009 plans, apparel marketer American Eagle referred to direct marketing
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Agencies
Think Outside the Box: Enhance Data to Optimize Response
Finding good, affordable, responsive lists seems to be getting harder and harder every day
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Listline e-Newsletter 3/30
This file names 1,223 health advocates belonging to an organization seeking to reduce cardiovascular disease in minority populations
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DMEF Names Rising Stars, Corporate Commitment Company
The Direct Marketing Educational Foundation (DMEF) has revealed its 2009 Rising Stars Award recipients, as well as the firm that has earned its 2009 Corporate Commitment Award.
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Agencies
DM Strong As Income, Sales Are Off For A&F
Don’t blame direct channels for Abercrombie & Fitch’s lackluster 2008 performance. While the retailer’s overall sales and net income fell, direct sales rose both in term of total volume and as a percentage of sales. More, along with The Analyst’s Take, follows.
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Listline e-Newsletter 3/27
This file names 1,718 individuals who sought new business opportunities
online between December and February. -
Agencies
Meet the Broker: Herb Torgersen
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies
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Listline e-Newsletter 3/26
This file names more than 1.4 million online-sourced subscribers to the nba.com Web site.
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Agencies
Buy a Ticket, and Disney Plants a Tree
To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release.