Chief Marketer Staff
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Agencies
Online Advertising Grows 10% in 2008: IAB
Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated
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Merkle Launches Health And Pharmaceuticals Unit
Marketing services firm Merkle has launched a unit that will focus exclusively on providing data-driven marketing strategy and integrated communications on the health and pharmaceuticals sector. More, along with The Snarker’s Take, follows.
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Volume, Value of DM M&A Down In First Quarter
Investment bank Petsky Prunier tracked 174 merger or acquisition transactions within the marketing, advertising and digital media industries. More, along with The Bean-Counter’s Take, follows.
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Agencies
The Right Stuff: A Tribute to Tom Foster
When asked how he was doing on March 19, 1996, Tom Foster answered,
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April/May Issue 2009
Kmart Goes for Customers Who Want Style With Smarts; Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever; & Return to Gender: When It Comes to Speaking to Women, Who Does a Better Job?
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Email
Stupid Political Watch: Republicans Spamming
Republicans are apparently passing e-mail names around like party favors.
Yeah, yeah. Puns suck, but I couldn
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Email
Supreme Court Won’t Reinstate VA Spam Law
The U.S. Supreme Court said yesterday it will not consider reviving Virginia’s anti-spam law. And as a result, spammer Jeremy Jaynes remains a free man
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Email
A Call to Managers: Cut the Nonsense
What is it about human nature in the workplace that makes those who have a little power crap all over those who don
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Email
Reported Internet Crime Soars; E-mail Top Fraud Channel: FBI
Consumers filed 275,284 complaints with the Internet Crime Complaint Center in 2008, marking a 33.1% increase over 2007, the U.S. Federal Bureau of Investigation reported yesterday
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Listline e-Newsletter 3/31
Belardi Ostroy has won management of this file naming 16,770 direct mail
sold last-30-day new-to-file buyers of women