Marketing services firm Merkle has launched a unit that will focus exclusively on providing data-driven marketing strategy and integrated communications on the health and pharmaceuticals sector. Jeff Wiltrout, who had served for 13 years in marketing leadership roles within major pharmaceutical and healthcare companies, will head the unit as vice president and client team leader.
Merkle currently works with several major pharmaceutical and healthcare-related companies, including GlaxoSmithKline and sanofi-aventis.
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