Investment bank Petsky Prunier tracked 174 merger or acquisition transactions within the marketing, advertising and digital media industries. The transactions were valued at $2.8 billion, or slightly more than $16 million each.
A year ago, during first-quarter 2008, Petsky Prunier reported 193 transactions, with a total value of $11.4 billion, or, on average, just over $59 million apiece.
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