Chief Marketer Staff

• Email

  Avoiding Scams in E-Mail List Deals

  So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

• Agencies

  Use Your Data to Know Your Customers

  Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ

• Agencies

  In-Market Timing

  Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

• Email

  Quick Tips: E-Mail Opt-Outs

  TIP 1: Don’t make a customer work to find your opt-out information

• Tip Sheet/E-Mail April/May 2009

  Helpful HintsE-MAIL LIST HYGIENE 101 Clean Those Files Deleting inactive addresses from a house file may be the last thing most traditional direct marketers

• Agencies

  Rewards Make a Difference

  It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

• Digital

  Web Video: State Farm is There

  U.S. Net visitors watched 13.1 billion online videos in Feb. 2009

• Tip Sheet/Events April/May 2009

  Tips/NEW RULES FOR THE ROAD Tips for optimizing and economizing those high-cost vehicle tours It’s time to step on the gas. Brand-tour marketing may be

• Agencies

  Align Your Prize With Your Audience

  The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

• Agencies

  Incentives: Did You Know…Premiums Deliver Better ROI?

  12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey