Chief Marketer Staff

• Digital

  Don’t Ignore the Sales Funnel

  Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.

• The Name Game

  When it comes to naming rights for stadiums, it’s not just brands that are calculating the ROI. Some of those venues are named for banks receiving federal

• Check Out During Crunchtime

  Most consumers’ shopping habits change to some degree in a recession. They put off replacing the car, don’t buy that extra handbag or pair of shoes, and

• Agencies

  Thinking Out Loud: Return to Gender

  WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

• Agencies

  Belly Up to Barcodes

  Beginning in May, the U.S. Postal Service will start to accept mail pieces bearing the Intelligent Mail Barcode (IMB), the much-talked-about system that’s

• Agencies

  No Proof of ROI

  Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad

• Full Court Press

  Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing

• Use Video to Boost Search Results

  Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories

• Digital

  Web: Did You Know…Boomers are Invading Facebook?

  Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users

• Digital

  Online in Troubled Times

  Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability