Chief Marketer Staff, Author at Chief Marketer

Bank Mailing Promotes Anti-Fraud Product

This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses

Agencies

Mobile: Did You Know….Web Access is Up?

Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

Agencies

Carnival and Bank of America Go Mobile in Promos

Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

Here We are, Now Entertain Us

The younger the Web visitors, the more interested they are in freebies and entertainment, according to a study by Lightspeed Research and the U.K.’s Internet Advertising Bureau

Agencies

To Reach Shoppers, Offer Solutions

Shopper marketing can help improve sales in a tough economy. Here are a few examples

How Surprising Are You?

Shocking and delighting your customers sounds like a swell idea but how do you measure the element of surprise? In this economy, attention is a valuable

Write on Target

School Kids have Long Found ways to use Bic pens other than for their intended purpose of putting ink on paper from spitball launchers to drinking straws.

Agencies

Quick Tips: Play to Win

Capturing consumer data should be a top priority when running games and contests

Tip Sheet/Web April/May 2009

Helpful Hintstwitter Twitter, Don’t Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted

Digital

Heroic Promotions

7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including