Chief Marketer Staff

• Agencies

  Circle the Wagons: In Mail, Focus on Customer’s Basic Household Needs

  It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Citibank Engages With Card Contest

  As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact

• X MARKS THE SPOT

  7-Eleven has partnered with X-Men Origins: Wolverine for a month-long promotion that will include life-size standees of Wolverine, Sabretooth and Gambit

• Agencies

  Gamestop Sweeps Shows How to Succeed in Chinatown

  Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

• The Chieftains

  QUESTION: DO YOU MEASURE THE RETURN ON INVESTMENT FROM SOCIAL MEDIA AS STRINGENTLY AS YOU DO CAMPAIGNS IN OTHER CHANNELS? OR IS SPEAKING TO CUSTOMERS

• Social

  Twitter Gets Real for B-to-B Marketing

  Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

• Tip Sheet/Mobile Marketing April/May 2009

  Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

• Agencies

  Bank Mailing Promotes Anti-Fraud Product

  This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses

• Agencies

  Digital Body Language

  The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business