TIP 1: Capturing consumer data should be a top priority when running games and contests. The registration page should include a few key questions used to better understand customers and how they feel about the product or service.
TIP 2: Tap into the ailing economy and people’s troubles. Run a contest that offers free food or gasoline. Plenty of people are looking for work, so offer a “dream job.” In partnership with CareerBuilder.com, Disney selected five “dream jobs” folks could apply for on the site: Jungle Cruise Skipper, Pirate, Haunted Mansion Butler/Maid, Princess-in-Waiting and Parade Performer. The response was nearly overwhelming: More than 10,000 people submitted some very outlandish videos in support of their desire to be a fantasy character, including one contestant all the way from Iran.
TIP 3: Engage bloggers. Dole Foods recently ditched its traditional FSIs and opted to promote its Fruit Parfaits by connecting with a number of bloggers who focus on moms and health and wellness. The bloggers were asked to talk about Dole parfaits and the supporting “Sweet Retreat” contest. Bloggers not familiar with the product were sent samples to try.
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