Chief Marketer Staff

• Tip Sheet/Direct Mail April/May 2009

  THE MAGNIFICENT SEVEN When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing

• Agencies

  The Magnificient Seven: Tips for Direct Mail Success

  When marketers design a direct mail campaign, two extremes beckon: that of the scientist, who sets up rigorous multivariate testing campaigns

• Tip Sheet/Retail Marketing April/May 2009

  EYE ON THE CUSTOMER If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership

• Social

  Twitter Gets Real for B-to-B Marketing

  Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

• Agencies

  Mobile: Did You Know….Web Access is Up?

  Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

• Agencies

  Carnival and Bank of America Go Mobile in Promos

  Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

• Here We are, Now Entertain Us

  The younger the Web visitors, the more interested they are in freebies and entertainment, according to a study by Lightspeed Research and the U.K.’s Internet Advertising Bureau

• Agencies

  To Reach Shoppers, Offer Solutions

  Shopper marketing can help improve sales in a tough economy. Here are a few examples

• How Surprising Are You?

  Shocking and delighting your customers sounds like a swell idea but how do you measure the element of surprise? In this economy, attention is a valuable

• Tip Sheet/Web April/May 2009

  Helpful Hintstwitter Twitter, Don’t Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted