Chief Marketer Staff
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Digital
Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray
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Search Ads Get Grabbier
Yahoo Search doesn’t combine video with other search results as Google does. But that doesn’t mean marketers can’t serve up sound and motion when users go looking for them on Yahoo
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Agencies
Economize Those High-Cost Vehicle Tours
It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road
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Agencies
Why Premiums Work at Retail
Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards
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Agencies
Direct Mail: Did You Know…Volume Fell in 2008?
86% of executives say B-to-B ads in a down economy helps keep advertisers top-of-mind in their purchase decisions, according to a Yankelovich/Harris study
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Agencies
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons
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Email
Avoiding Scams in E-Mail List Deals
So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming
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Agencies
Use Your Data to Know Your Customers
Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ
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Tip Sheet/E-Mail April/May 2009
Helpful HintsE-MAIL LIST HYGIENE 101 Clean Those Files Deleting inactive addresses from a house file may be the last thing most traditional direct marketers