Chief Marketer Staff

• CADM Names 11 Emerging Leaders

  CADM, the Chicago Association of Direct Marketing, has announced the first recipients of its EL (Emerging Leaders) Awards.

• Princeton Fulfillment And W.A. Wilde Form Joint Venture

  Princeton Fulfillment Solutions and W.A. Wilde have formed a joint venture that will be called Princeton Wilde Fulfillment Solutions.

• Agencies

  DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution

  The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.

• Listline e-Newsletter 4/01

  MetaResponse Group has won the management of this file of 61,783 subscribers to an online investment newsletter

• Agencies

  Twitter’s Growing, But Is It a Marketing Tool?

  The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

• Agencies

  Circle the Wagons: In Mail, Focus on Customer’s Basic Household Needs

  It’s the essentials, stupid: The mailer categories that increased their direct mail budgets last year

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Citibank Engages With Card Contest

  As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact

• X MARKS THE SPOT

  7-Eleven has partnered with X-Men Origins: Wolverine for a month-long promotion that will include life-size standees of Wolverine, Sabretooth and Gambit