Chief Marketer Staff
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CADM Names 11 Emerging Leaders
CADM, the Chicago Association of Direct Marketing, has announced the first recipients of its EL (Emerging Leaders) Awards.
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Princeton Fulfillment And W.A. Wilde Form Joint Venture
Princeton Fulfillment Solutions and W.A. Wilde have formed a joint venture that will be called Princeton Wilde Fulfillment Solutions.
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Agencies
DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution
The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.
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Listline e-Newsletter 4/01
MetaResponse Group has won the management of this file of 61,783 subscribers to an online investment newsletter
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Agencies
Twitter’s Growing, But Is It a Marketing Tool?
The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance
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Email
E-Mail: Did You Know…Only 16% Ask About Frequency?
In a recent study by the Direct Marketing Association’s E-mail Experience Council, just 16% of e-mail DMers
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Agencies
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Tip Sheet/Contests|Sweepstake April/May 2009
Helpful HintsONLINE PLAY Let’s Make a Deal Spending on games and contests may be flat, but consumers don’t seem to notice. They’re too busy posting photos,
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Digital
BART Tests Fare/Meal Mobile Deal
Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month