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Chief Marketer Staff

  • News Briefs

    AKQA: said that Jim Rossman has taken the post of president and chief operating officer at the independent digital marketing agency

  • CADM Names 11 Emerging Leaders

    CADM, the Chicago Association of Direct Marketing, has announced the first recipients of its EL (Emerging Leaders) Awards.

  • Princeton Fulfillment And W.A. Wilde Form Joint Venture

    Princeton Fulfillment Solutions and W.A. Wilde have formed a joint venture that will be called Princeton Wilde Fulfillment Solutions.

  • Agencies

    DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution

    The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.

  • Listline e-Newsletter 4/01

    MetaResponse Group has won the management of this file of 61,783 subscribers to an online investment newsletter

  • Agencies

    Twitter’s Growing, But Is It a Marketing Tool?

    The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

  • Tip Sheet/Mobile Marketing April/May 2009

    Helpful HintsMINDING THE APP STORE Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching

  • Agencies

    Bank Mailing Promotes Anti-Fraud Product

    This quarter, Huntington Bank is hoping for at least a 2% response rate to a direct mail campaign promoting a fraud detection product suite for small businesses

  • Agencies

    Digital Body Language

    The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business