Chief Marketer Staff

• Jeff Lundal Joins Experian Marketing Services As VP Of Sales

  Jeff Lundal has joined Experian Marketing Services as its new vice president of sales.

• Agencies

  Boston Proper Relaunches Web Site

  Boston Proper, a multi-channel specialty retailer of women

• Listline e-Newsletter 1/05

  SMD Media Services Inc. now manages this file naming over 1.5 million individuals sourced from direct mail, inserts, the Internet

• Agencies

  Hyatt Promotion Offers 365 Free Nights

  To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

• Agencies

  EBay Tests Rewards Program; Restrictions Could be Discouraging

  EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings

• Agencies

  Tecate Offers Rebate to Watch HBO Boxing Match

  The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate

• Agencies

  Using Technology to Improve Incentive Programs

  One of the few marketing categories that traditionally do well during a downturn is the incentive business

• Agencies

  Boundless Network Acquires Venture Marketing

  Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI

• Agencies

  ASI Names Hain as VP Member Services and Support

  The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

• Agencies

  P&I Postscripts

  BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones