Chief Marketer Staff

• Agencies

  Tecate Offers Rebate to Watch HBO Boxing Match

  The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate

• Agencies

  Using Technology to Improve Incentive Programs

  One of the few marketing categories that traditionally do well during a downturn is the incentive business

• Agencies

  Boundless Network Acquires Venture Marketing

  Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI

• Agencies

  ASI Names Hain as VP Member Services and Support

  The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

• Agencies

  P&I Postscripts

  BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

• Mobile

  MetaResponse Launches Mobile Davison

  MetaResponse Group is launching a mobile marketing division, MobileMailbox

• Social Media For The Holy Days

  The impending Easter and Passover holidays serve as quiet reminders that (perhaps especially in troubled economic times) a little faith isn

• Independent Do-Not-Call Complaint Database Debuts

  A new Web site, http://www.EveryCall.us, is collecting FCC do-not-call complaints. Details, along with The Skeptic’s Take, follow.

• Positive Signs For E-Commerce In March: Coremetrics

  Marketers who sell health and beauty items or jewelry online shouldn

• Email

  Click Rates Lowest Yet: Epsilon

  Average click-through rates dropped 0.1% in the fourth quarter of 2008 from the third to 5.8%, the lowest ever recorded, according to a study released today by Epsilon