ASI Names Hain as VP Member Services and Support

The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position.

In the post, she is responsible for more than 50 professionals who provide ASI’s distributor, supplier and decorator members with a variety of support services. In 2008, her team handled 251,000 calls, over 40,000 e-mails and provided product training to 5,500 members.

“Vicky implements effective customer service procedures so we can help more members,” Vince Bucolo, chief operating officer at ASI, said in a release. “She recently merged the credit and collections department with the outbound call center function to form one member services area, streamlining operations to serve members faster.”

Hain also leads the membership application team, responsible for member outreach and new member registrations for ASI and its 70 Advantages Roadshows and five national trade shows.

Hain joined ASI in October 2006 as senior director of member services. She has over 20 years of professional sales and operations support experience in a variety of industries, including telecom, financial services, law, healthcare insurance, publishing and promotional products. She reports to Bucolo.