Chief Marketer Staff
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Social
5 Ways Emotions Impact Digital Marketing Success
A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.
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Agencies
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want
Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?
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Marketing Via Wearable Technology
This rise in wearable technology is providing opportunities for capturing our customers’ attention are on the horizon.
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Agencies
Fall Marketing Campaigns, With an Eye on Holiday Sales
It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
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Agencies
How to Improve Your Social Media Marketing With 3 Mobile Tools
It’s imperative that marketers find ways to “mobilize” their social strategies. These three tools may help.
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Social
Social Media Tool Lets Companies Update LinkedIn Pages
Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.
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Social
Instagram Ready to Sell Ads Within 12 Months
Instagram director of business operations, Emily White, said that her company should be ready to sell ads within the next year.
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Agencies
Dunkin’ Donuts Apologizes for Blackface Ad
Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.
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Agencies
Branding Battle Wages for Sochi
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.
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Social
Where Companies Go Wrong With Social Media
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
