Chief Marketer Staff
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Agencies
USPS Offers Discounts for Saturation Mail Campaigns
While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a
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Agencies
Less than Half of Loyalty Memberships Active: Colloquy
While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.
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Agencies
USPS Tests Summer Postage Discount For High-Volume Mailers
The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.
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Listline e-Newsletter 4/10
This file names 27,034 registered nurses and others who belong to this
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Agencies
Maximizer Names Vivek Thomas President
Maximizer Software Inc., a customer relationship management solutions provider, has named Vivek Thomas president.
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Yahoo Exec Joins Online Ad Firm
Jeff McCombs has joined Tumri, an online ad-serving company, and will serve as chief financial officer.
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Agencies
Talbots Hires Benedetta Casamento For Finance Position
The Talbots, Inc. has named Benedetta Casamento executive VP of Finance.
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Agencies
Meet the Broker: Katherine Benazet
Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times.
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Listline e-Newsletter 4/09
Macromark is now managing this file which names 6,090 direct mail-sold first quarter buyers who spent an average of $100 on health supplements
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Agencies
Vaseline Readies Massive Promotion with “Maneater”
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”