LIST MANAGEMENT CHANGES
–Goldshield Direct Health Products Buyers
Macromark is now managing this file which names 6,090 direct mail-sold first quarter buyers who spent an average of $100 on health supplements. Listdata Management Services Inc. was the previous manager.
Selections: Gender, state/SCF/ZIP
Price: $145/M
Contact: Macromark Inc., Paula Dazi (845-230-6300 ext.349; [email protected])
NEW TO MARKET LISTS
–Successories E-Mail Master File
Named here are more than 425,183 professionals sourced from various direct response formats.
Selections: Employee size, gender, recency, SIC code, job title/function, state/SCF/ZIP
Price: $250/M
Contact: Worldata, (561-393-8200; [email protected])
–Lean and Green Hybrid Car Owners
This file names 120,000 direct response-generated individuals interested in saving the planet partly by operating such vehicles.
Selections: Demographics, gender, recency, state/SCF/ZIP
Price: $80/M
Contact: List Bargains, Amy Benicewicz (203-746-6640; [email protected])
UPDATED LISTS
–Coldwell Financial Opportunity Buyers
During the first quarter, 2,823 individuals paid between $57.95 and $98.90 for a stock-trading system.
Selections: $50+, city, hotline, recency, state/SCF/ZIP
Price: $110/M
Contact: Reliable Lists, Joseph Minuti (201-386-8877; [email protected])
–New Credit ConneXtions Classic Credit Card Declines
More than 1.6 million individuals who are seeking to establish credit have responded to a variety of direct mail and telemarketing offers.
Selections: Last 30 days, age, income, phone number, state/SCF/ZIP
Price: $95/M
Contact: Andrews Wharton Inc., Rob Brickley (631-724-4887; [email protected])
IN THE NEWS
–MetaResponse Launches Mobile Division
MetaResponse Group is launching a mobile
marketing division, MobileMailbox (www.mobilemailbox.com).
The unit offers a suite of services enabling consumer marketers to use SMS text messaging for installed-base marketing activities as well as new customer acquisition programs.
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