Chief Marketer Staff
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Old-Media Execs Launching Paid-Content Firm
Three of the most well-known names in old media have teamed up to launch a company that aims to help newspapers and magazines charge subscription fees for online content
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Agencies
Talbots Records Half-Billion Dollar Loss In 2008
The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.
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Agencies
Blyth Blames DM Drop On Consumer Discretionary Spending, New System
During its fiscal 2009, Blyth
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Agencies
Mailers Like Postal Discount Idea, Balk at Timing
While standard mailers generally favor the theory behind the U.S. Postal Service
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Email
EmailAppenders a Court No-Show, Says Internet Retailer
EmailAppenders has failed to show up in court to defend itself against a lawsuit filed by Internet Retailer, according to the publishing firm
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Email
Leading Retailers, Government Agencies Not Authenticating: OTA
An alarming percentage of government agencies and leading retailers are not authenticating their outbound e-mail, leaving their brands at risk of being victimized by phishers
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Email
Shouldn’t We be Beyond This?
A comment left after a recent article in Magilla Marketing perfectly illustrated that this newsletter’s work is far from over
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Listline e-Newsletter 4/14
Over the past 30 days, 156,770 individuals sourced from diverse direct response vehicles responded to e-mails and online promotions