Chief Marketer Staff
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Email
Shouldn’t We be Beyond This?
A comment left after a recent article in Magilla Marketing perfectly illustrated that this newsletter’s work is far from over
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Listline e-Newsletter 4/14
Over the past 30 days, 156,770 individuals sourced from diverse direct response vehicles responded to e-mails and online promotions
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Agencies
Dollar General, Pepsi Launch Buy and Play Sweepstakes
A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks
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U.S. Internet Ads to Slide 5% in 2009: Forecast
U.S. online advertising will decline by almost 5% this year mostly for recessionary reasons, according to a forecast by media analyst Screen Digest
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News Briefs
ASSOCIATION OF HISPANIC ADVERTISING AGENCIES: has named a new chairman: Gisela Girard, president and COO of Creative Civilization,
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Is Your E-mail Program Healthy? Check Its Vital Signs
A recent survey showed that nearly one out of six marketers don’t track the performance of their e-mail marketing. If you’ve stopped tracking your e-mail marketing, here’s what you need to do
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Building Your Brand by Creating Community
A popular and effective method for growing your brand’s online presence is building an online community, and let your customers lead the way from a touch point they control
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Responsys Names John Berkley VP Of Product Marketing
Responsys has named John Berkley VP of product marketing and new business. Berkley will report to Scott Olrich, Responsys’ CMO.
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Digital Agency Organic Promotes Two Senior Execs
Organic, Inc., a digital communications agency, has promoted Conor Brady from VP of creative to senior VP and chief creative officer. Separately Steve Kerho, who had been vice president, was named senior VP of analytics, media and marketing optimization
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David Funsten Joins Fulcrum As VP Of Financial Services
David Funsten has joined the Fulcrum, a database marketing solutions provider, as VP of financial services.