Responsys has named John Berkley VP of product marketing and new business. Berkley will report to Scott Olrich, Responsys’ CMO.
Berkley joins Responsys with more than 15 years of combined experience at Oracle Corp. Topica, and Tealeaf where he held leadership positions in product marketing and product management. Most recently, he was an entrepreneur-in-residence with several venture capital firms and served as interim CEO of Revcube, an online marketing optimization startup.
“John’s deep expertise in interactive marketing, analytics, and behavioral targeting will be extremely important as we continue to re-invent and reposition the marketing applications category,” said Olrich, in a statement.
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