Chief Marketer Staff
-
Agencies
PostCom Runs Numbers For Summer Postage Discount Program
Never mind the woodchucks: How much mail would a mailer have to mail for proposed summer postage discounts to take effect?
-
Listline e-Newsletter 4/15
While standard mailers generally favor the theory behind the U.S. Postal
Service -
Differentiate or Don’t Bother, Says E-Publishing Pioneer
E-Centric contacted Larry Chase to ask him about what it was like to be the first publisher of an online-marketing-related e-mail newsletter, and to see what advice he had for online publishers today
-
Digital
Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster
-
Agencies
Stupid Ad Watch: Best Contextual Link Ever
Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example
-
Old-Media Execs Launching Paid-Content Firm
Three of the most well-known names in old media have teamed up to launch a company that aims to help newspapers and magazines charge subscription fees for online content
-
Agencies
Talbots Records Half-Billion Dollar Loss In 2008
The Talbots Inc. reported a $560.7 million net loss during its 2008 fiscal year, a significant deepening of the $188.8 million loss it took during 2007. More, along with The Eavesdropper’s Take, follows.
-
Agencies
Blyth Blames DM Drop On Consumer Discretionary Spending, New System
During its fiscal 2009, Blyth
-
Agencies
Mailers Like Postal Discount Idea, Balk at Timing
While standard mailers generally favor the theory behind the U.S. Postal Service
-