Chief Marketer Staff
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Agencies
U.S. Direct Wine Sales Reach $3 Billion
Is the faltering U.S. economy causing consumers to indulge more frequently in the grape? U.S. wine direct marketers would say yes.
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DMA Launches Arab Direct Marketing Association
The Direct Marketing Association has debuted the Arab Direct Marketing Association
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Newspaper, DM Firm McClatchy Receives Delisting Notice
The McClatchy Company has been warned by the New York Stock Exchange that it is not in compliance with the exchange
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Listline e-Newsletter 4/17
This file names 18,007 online-sourced visitors to the www.chow.com Web site which caters to food lovers.
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Email
Alterian Taps Ivan Chalif To Market E-mail Products
Alterian has named Ivan Chalif director of e-mail product marketing.
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Soap Opera Year For Valuevision As Finances Suffer
Valuevision, which sells merchandise through TV- and Internet-based channels, had a year right out of a daytime drama. Put aside its net loss: 2008 saw it dismiss a newly hired CEO, fail to generate interest from outsiders interested in purchasing it and revamp its product mix. More, along with The Marketer’s Take, follows.
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Rodale Renews Multi-Year Production Agreement With Quebecor World
Quebecor World Inc., which is operating under Chapter 11 reorganization, has signed a multi-year renewal agreement to print hardcover and paperback books for Rodale, Inc. Rodale publishes books on health, fitness, cooking, gardening, spirituality, nature, the environment and more.
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Site Revenue Up, AdSense Revenue Off For Google
Google Inc. generated revenue of $5.51 billion during first quarter 2009, a 6% increase over first quarter 2008 revenue of $5.19 billion but a 3% decrease from fourth quarter 2008 revenue of $5.7 billion.
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Agencies
Meet the Broker: Melissa Marchetta
Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job.