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Chief Marketer Staff

  • Agencies

    Meet the Broker: Donna Packer

    Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than she might have during less unstable times.

  • Listline e-Newsletter 5/07

    Infinite Media is now managing this file of 976,113 farmers and ranchers who’ve been sourced from direct mail, surveys and card decks

  • Agencies

    Kodak Online Golf League Ties to PGA Tour

    Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014

  • Bic Hides Gold Ink in Pen for Anniversary Promotion

    School Kids have long found ways to use Bic pens other than for their intended purpose of putting ink on paper—from spitball launchers to drinking straws

  • Agencies

    Sears Makes Gift-Giving a Family Affair

    Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it

  • Agencies

    Sprite Goes Nationwide to Find Best Slam Dunker

    Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker

  • News Brief

    CRAYOLA: is running a nationwide wellness campaign called the “Crayola Outdoor Challenge”

  • Agencies

    Mail Stream: May 7

    Baby products retailer One Step Ahead has combined its catalog effot with Leaps & Bounds, which targets an older consumer. A new subscription mailer from Vanity Fair contains a bookmark/calendar freemium. And National Geographic is offering a radio premium as part of an involved mail package touting a geography book for children.

  • May 15 Date For Quebecor World Reorganization Hearing

    The U.S. Bankruptcy Court will consider Quebecor World

  • Agencies

    Revenue Drops, But Loss Remains Steady for Bluefly

    Online retailer Bluefly Inc. reported a first-quarter 2009 net loss of just under $3 million, only slightly deeper than the $2.9 million+ loss it reported during first quarter 2008.