Chief Marketer Staff, Author at Chief Marketer

Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown

The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn’t account for the partial government shutdown.

Agencies

Fight Against School Bullying Expands to Store Shelves

Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

Agencies

What Apple’s iBeacon Means for Local Commerce and Retailers

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

How to Perfect the Art of Above-the-Fold Design for Landing Pages

Marketers designing landing pages have plenty to learn from newspapers. When it comes to knowing what important elements to include above the fold, marketers should consider a number of important factors.

Agencies

How to Optimize Your Email Subject Lines: 4 Ideas

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.

Acquisition

Why You Should Rethink Your Business Communications Strategy

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

Agencies

Rebranding Sets America’s Cup on the Right Course

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

Social

The Fight Against Fake Online Reviews Gets Real

Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]

Agencies

Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

Agencies

What Twitter’s IPO Means for Marketers

Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.