Chief Marketer Staff

• Email

  Four Email Appending Firms Using the Same P.O. Box

  At least four e-mail appending and list-sales firms are claiming or have claimed the Houston P.O. box as their U.S. headquarters

• Email

  Stupid Marketer Watch: Doggie Designer Electroshock. Yay!

  Add to the list of marketers unwisely sending customers e-mail marketing messages without permission Canine Fence, makers of the original Invisible Fence

• Email

  Stupid Media Watch: The Nigerian Super Scammer

  An utterly confused article about Nigerian 419 fraud that ran in Barron

• Listline e-Newsletter 5/12

  Infocus Lists has won management of this file naming 115,452 members of this professional scientific organization

• Agencies

  Disney Promotes Pixar’s “Up” with Travel Sweeps

  Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house

• Less than One-third of Consumers Spending: Survey

  Concerns over jobs and the economy continue to influence consumer spending

• News Briefs

  ELVIS PRESLEY ENTERPRISES: and JOHN DEERE have collaborated to sell die-cast replicas of a John Deere tractor regularly used by Elvis on his Mississippi ranch and at his home at Graceland

• What Makes Consumers Passionate About Brands?

  There are seven key ways to create passion and develop a deep relationship with consumers. When the pressures mount on the bottom line, CMOs typically look to the expense side of products, both R&D and marketing

• Rubin Is List Leader, Hatch Gets Industry Innovation Award

  Adrea Rubin, CEO of Adrea Rubin Marketing, has been named the Direct Marketing Association

• Agencies

  Standard Mail Rates Rise by an Average 3.8%

  Standard Mail and standard nonprofit rates increased an average of 3.8% on Monday