Chief Marketer Staff

• Agencies

  Quebecor Mulls RR Donnelley Acquisition Bid

  Quebecor World Inc. is reviewing the terms of an unsolicited acquisition bid made by R.R. Donnelley & Sons.

• Agencies

  Mail Stream: May 14

  Vitacost.com

• Listline e-Newsletter 5/13

  Infocus Marketing has won management of this list of 145,015 medical professionals. The list was formerly managed in-house

• Paid-Content Debate Back with a Vengeance

  MediaNews Group, which owns the Denver Post, the Salt Lake Tribune, the San Jose Mercury News and about 50 other daily newspapers, announced in a memo recently it plans to begin charging for some content

• Digital

  Political Ad Network Debuts

  A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price

• Digital

  Firm Testing 30-Second Video Ads Between Page Loads

  ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

• PC Mall, WebVisible Offer Online Marketing Services to SMBs

  Online marketing firm WebVisible has partnered with PC Mall to jointly offer online capabilities to local businesses.

• InsWeb Cuts DM Spend And Revenue Drop Follows

  Talk about calibrating marketing efforts to results: Online insurance firm InsWeb cut its direct marketing budget by 70% between first-quarter 2008 and first-quarter 2009. What was the upshot? A 73% decline in revenue first-quarter 2009 revenue.

• Agencies

  Revenue Up, Income Down For Systemax

  Systemax Inc., which sells personal computers and electronics through a variety of direct and retail channels as well as through the CompUSA retail chain, generated $752.3 million during first-quarter 2009, up from $724.7 million in first-quarter 2008. But the company

• Email

  ValueClick Wins One for Marketers

  A Los Angeles court has thrown out a $45 million lawsuit against ad firm ValueClick and its subsidiaries, agreeing that the action filed under California state law was preempted by the Can Spam Act