Chief Marketer Staff, Author at Chief Marketer

Kris Wine Uses a Sweepstakes to Launch a U.S. Marketing Campaign

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Agencies

The Science of Staffing

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand

Coca Cola Seeks Teen Olympic Torchbearers

Coca-Cola is seeking nominations for 10 teenagers who will carry the Olympic Flame in the Vancouver 2010 Olympic Torch Relay next January

News Brief

REVOLUTION: the Chicago-based integrated sports marketing and media services agency has acquired Birdsong 3

Agencies

Merkle Acquires CognitiveData

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.

Agencies

Sales, Net Income Fall for Penney

First-quarter sales for J.C. Penney Co. decreased 5.9%, to $3.8 billion, down from $4.1 billion for the same period last year. For the period ended May 2, net income sank to $25 million, from a net income of $120 million last year. Same-store sales fell 7.5%.

Agencies

Eddie Bauer Losses Widen

Eddie Bauer Holdings Inc. posted a net loss of $44.5 million for the first quarter, compared to a net loss of $19.3 million in the prior year.

Judge Issues Order Vs. Alleged Warranty DMer

A federal judge in Illinois has slapped a telemarketing company with a temporary restrainng order barring it from making any further automated calls offering automobile warranties

Agencies

ComScore Names Nguyen VP of Sales for SE Asia

ComScore Inc. has named Joe Nguyen as vice president of sales for Southeast Asia.

The Quest for Better Datacards

Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model?