Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.
Terms were not disclosed.
Under the agreement, CognitiveDATA will remain a separate brand and will operate as a wholly owned subsidiary of Merkle.
This acquisition brings about 50 employees from locations in Little Rock, New York and Chicago under Merkle and effectively expands the company
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