Chief Marketer Staff
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Agencies
P&I Postscripts
ADVERTISING SPCIALTY INSTITUTE: is presenting today a free virtual trade show for advertising specialty industry distributors
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NFL Affinity: New Media Second Place
In this promotion, Organic took traditional outdoor billboards appearing in two busy cities and converted them into gigantic interactive trivia games
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Nestlé Very Best Kids: Internet-based Loyalty Marketing winner
It’s a sign of the times. Ryan iDirect was tasked with cutting the budget by 20% while increasing membership in the Nestlé Very Best Kids program by 5%
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Email
Permission Marketing 10 Years Later
Ten years ago this month, Seth Godin published what many marketers at the time considered to be one of the most cockamamie books they had ever read
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Email
Stupid PR Watch: ‘While We’re on the Subject…’
In an unusual move, Ford Motor Company last week put out a statement debunking a spam e-mail that has apparently been making the rounds
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Email
EmailAppenders Disappears Again
Less than a month after reappearing as eAppendersWeb.com, EmailAppenders has seemingly disappeared again
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Listline e-Newsletter 5/19
Statlistics has won management of this file which names 148,226 direct
mail sold last-12-month buyers. Millard Group was the previous manager -
Agencies
Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List
There are always the tried and true, conventional approaches to building an opt-in email database. If you haven’t done these yet, I’d suggest you start here
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Digital
Digital Media and Traditional Media: Will it Blend?
Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn