Chief Marketer Staff

• Lorton Data Acquires Aldata

  Lorton Data, a data quality and management services provider, has acquired Aldata

• Agencies

  American Eagle’s Direct Sales Lead Retail In First Quarter

  Blame the slip in American Eagle’s first quarter sales on its retail operations. The company’s direct revenue jumped 26% over first-quarter 2008’s level, while same-store sales fell 10%.

• Agencies

  Meet the Broker: Camille Yusuf

  Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.

• Listline e-Newsletter 5/27

  During the first quarter, 7,235 direct mail-sold individuals paid $39.95 for a money-making system.

• OpenX Raises $10 Million in Third Round

  OpenX Technologies has raised $10 million in a third round of funding, bringing its total investment to $30.8 million, the online ad-serving technology provider announced earlier this week

• Agencies

  What’s your offer and why should I care?

  As I sat down to type this article I noticed an online ad for Target touting $4 generic prescriptions and $10 for a 90-day supply. The ad is competing with Wal-Mart, Walgreens and CVS in my marketplace, among others, but the point is it made me think about perhaps getting my prescriptions filled at Target

• Top 10 E-mail Appending Mistakes to Avoid

  E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database

• Sony Electronics Mission for a Million: Promotional Web Site Winner

  This six-week campaign, timed to build buzz last fall for Sony Pictures’ latest James Bond film “Quantum of Solace”, was also built to promote Sony Electronics’ hi-def products, taking players on a series of weekly spy missions

• Yahoo Start Wearing Purple: Promotional Web Site First Place

  Yahoo wanted to rally users around its iconic Internet brand in the face of increasing Web audience fragmentation and came up with a grassroots campaign built around a passion for its signature purple color and driving adherents to a special Flash-based microsite that housed the creative assets

• Email

  E-Mail Firm StrongMail Appoints Two Executives

  StrongMail Systems, Inc., has made two key appointments within its strategic services practice.