* Sylmark Merchandise Buyers
* Christian Buyers Network
* Demandbase Telecommunications File
* Time Inc. DB Travelers
* Altair Automobile Insurance New Mover Model
* Spiegel
* Reader’s Digest Gardening
LISTS UNDER NEW MANAGEMENT
Sylmark Merchandise Buyers
Sylmark Group recently picked ALC Data Management to represent its customer files. It has a list of more than 3.1 million buyers, including 936,517 buyers from the last 12 months. It has 481,651 records on an e-mail file. Additional enhanced data is available. DRTV is the source. Pioneer Pacific List Marketing Inc. was the prior list manager.
Selections: Hotlines, credit, dollar, gender, product, state/SCF/ZIP
Price: $90/M (postal file); $125/M (e-mail file)
Sample usage: AARP, Allstate Motor Club, American Master Products, Carol Wright, Craftmatic, Disabled American Veterans, Dr. Leonard’s Healthcare, Electric Mobility, Harriet Carter, National Magazine Exchange, Paris Slimming Institute, Ramada Plaza
Contact: ALC Data Management, Kerry Fishcette (609-580-2875; [email protected])
NEW LISTS
Christian Buyers Network
Two separate files identify consumers with sub-prime and prime credit scores, with 8.1 million and 3.8 million names respectively. The sources are direct mail, space ads and the Internet. Focus USA credit score data was overlaid.
Selections: Age, gender, income, homeowner, presence of children, marital status, lifestyle, state/SCF/ZIP
Price: $95/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])
Demandbase Telecommunications File
Postal addresses are available for 88,513 professionals who work in the telecommunications industry. The corresponding e-mail file has 42,315 records. Sources include the Small Business Administration, chambers of commerce, professional registrations, business filings, trade and business groups, directories and other public records. Subscription list data has been appended to company data. Data is scored based on how well it matches target audience profiles. Each individual record may have several sources.
Selections: Department, Fortune 1000, headquarters, industry, job level/category, revenue, SIC code, state/SCF/ZIP
Price: $150/M (postal files); $300/M (e-mail files)
Contact: MeritDirect, Greg Policastro (914-368-1045; [email protected])
Time Inc. DB Travelers
Names for nearly 5.5 million travelers have been assembled from Time Inc.’s corporate database. This file includes business and pleasure travelers, airline frequent fliers, domestic and foreign travelers. It’s direct mail data overlaid with enhancements from Equifax.
Selections: Hotlines, gender, source, category, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Sanso Ly (203-825-4614; [email protected])
Altair Automobile Insurance New Mover Model
Altair Data Resources Inc. analyzed new mover data and response data from an insurance company to create a predictive list model, which identifies new movers it considers likely to respond to insurance offers. Credit data and demographics were also used to create this file. More than 1 million records are available.
Selections: Telephone number, gender, state/SCF/ZIP
Price: $80/M to $200/M (depending on quantity)
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected])
SPECIALS!
Spiegel
Non-enhanced selects are free fundraisers and publishers who test Spiegel’s lists. Numerous files are available. Contact Direct Media Inc., Kristina DiFrancesco (203-532-2361; [email protected])
Reader’s Digest Gardening
A 10% price discount is being offered to mailers who test the Reader’s Digest Gardening list though the end of July. Records are available for 127,865 English-speaking Canadians. Contact Cornerstone Group of Companies, Lynda Robinson (415-932-9555, ext 117; [email protected]br>
Network
