Chief Marketer Staff, Author at Chief Marketer

DM-Style Metrics Can Help Your Branding Efforts Measure Up

It’s no secret that today many brand marketers are taking cues from direct marketers. They’re making their campaigns measurable and discovering the power

Wineries Uncork Web Marketing Strategy

For the Monterey County Vintners & Growers Foundation (MCVGF), print mailings were once considered the strongest promotional grapevine. Today, rising

Digital

Is An Unclicked Banner a Wasted Effort?

If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,

Agencies

Godiva Launches First Loyalty Program

Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty

Is Pay Per Click Losing Punch?

Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic

Agencies

CM Listline: A Digital Spin on Insert Media

Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around

Agencies

On the Fly

Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the

Hotel Chocolat Checks In to US Market

London-based Hotel Chocolat quietly moved into the American market last year, taking an under the radar approach to launching its brand online. But the

Agencies

In B-to-B, Think Before You Call

In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

Agencies

Play it Safe

Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers