Chief Marketer Staff, Author at Chief Marketer

PROMOTIONS: Paint It Yellow and Call It Cheese

We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box

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GO AHEAD They’re Listening

If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

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Campaign Targets Indulgent Dog Owners

Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign

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Right Out of the Banner

For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

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Just be yourself: HICKORY FARMS

When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

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Tobacco Ad Ban Proposed

The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

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The New PMG

One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

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Picture Perfect

Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

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DIRECTNEWSLINE

DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

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More Than Points

There’s an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty