Chief Marketer Staff, Author at Chief Marketer

CONFERENCES: Alarms and Excursions

Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct

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Troubles Not Over for AFP

American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by

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EDUCATION: Mercy Offers DM Specialty

Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating

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SIMPLY Irresistible

1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett

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RELATIONSHIP MARKETING: Hershel’s New Role

Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship

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Hall of Fame

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

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Magazine Circulation-Avant-Garde or Antediluvian

The economics of magazine circulation haven’t changed much in the last 70 years or so. Subscribers pay in advance for a set number of issues, the publisher

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CRIME: Fatal Mail Order?

Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

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Back to the Drawing Board

Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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Back to the Drawing Board

Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer