Chief Marketer Staff

• Agencies

  Get Off Your Duff – Take Responsibility

  Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

• Agencies

  Who’s Gray and Gray?

  Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

• Agencies

  DM DYNASTIES: Eh, Bob’s Your Father

  REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the

• Agencies

  All Mail REVUE

  Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a

• Agencies

  Pac Bell Backs Off Telemarketing Plan

  Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with

• Agencies

  Smart Bombing

  The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

• Agencies

  DISNEY DIRECT MARKETING

  Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

• Agencies

  Just be yourself: HICKORY FARMS

  When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

• Agencies

  Tobacco Ad Ban Proposed

  The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

• Agencies

  The Click-Through War

  Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,