Chief Marketer Staff, Author at Chief Marketer

Aw, Rats-Socks and Underwear!

I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

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CRIME: Fatal Mail Order?

Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built

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Back to the Drawing Board

Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer

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RadioShack Tunes in a Growth Frequency

When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

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CONFERENCES: Alarms and Excursions

Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct

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Get Off Your Duff – Take Responsibility

Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

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The Click-Through War

Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

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Show Me the Money

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

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America’s Business

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

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RELATIONSHIP MARKETING: Hershel’s New Role

Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship