Chief Marketer Staff
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Agencies
All Mail REVUE
Direct mail doesn’t get Tony Awards, nor does it get caricatured and hung on the wall of Sardi’s. But it has become an integral component in making a
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Agencies
Troubles Not Over for AFP
American Family Publishers Inc. must have thought it was out of the woods. In March, it settled lawsuits by 31 states and the District of Columbia by
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Agencies
SIMPLY Irresistible
1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett
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Universal Solution
In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based
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Hall of Fame
Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who
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Back to the Drawing Board
Back to the 50’s, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer
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National Semiconductor Launches Online Services
Surprising though it may seem, it took until just last month for one of the world’s leading technology companies to jump on the electronic ordering and
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Agencies
The Click-Through War
Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,
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Agencies
America’s Business
For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the