Chief Marketer Staff

• Agencies

  Metal Mettle

  Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

• The Perils of Premeditated Demotion

  Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

• Agencies

  Singing In Tune

  CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

• Agencies

  THE DEL POLITO LETTER

  Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

• Promoters Do It with Less

  Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

• Agencies

  Net Tax Relief Bill Gains in House

  LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

• Breakthrough Promos Rest on Basic Questions

  The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

• Agencies

  Everywhere Merchants Want to Be

  Visa USA will give its retail partners magic for Christmas this year, part of an aggressive slate of consumer promotions designed to drive purchases in

• Agencies

  High-Tech Firm Starts a High-Tech Campaign

  PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The