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Chief Marketer Staff

  • Desperately Seeking Creativity

    Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

  • Agencies

    Prizewinning growth

    Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

  • Agencies

    On the Road Again

    BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

  • Agencies

    Sweetening the Pot

    Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

  • Agencies

    USPS Kills Auto Day Mail Program

    Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto

  • PromoNews

    CINCINNATI – Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

  • Tommy Screams

    Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

  • Deregulated Mail

    LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

  • Agencies

    Hello, You Failed. Would You Like to Buy a Blender?

    This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

  • Agencies

    Words of Wisdom, 1998 Style

    There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to