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Chief Marketer Staff

  • Delivery or Drive Through?

    Dan Bacin was a car nut before he was a restaurateur. So to celebrate the 20th anniversary of his Bacino’s Pizza chain in Chicago, Bacin bought four Volkswagen

  • The Passages of Life

    If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,

  • Acxiom Corp. Beefs Up

    CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

  • Association News

    A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

  • Agencies

    Mrs. Butterworth’s hot air balloon starts tour.

    COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot

  • Enjoying the Moveable Feast

    LOS ANGELES – Colby Effler & Partners, Beverly Center’s agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses

  • Agencies

    The Sher Solution

    Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

  • Agencies

    Hochberg Made SBA Deputy Administrator

    Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

  • Creativity, Wit, Results – A Recipe for Success

    What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand

  • Agencies

    The Mark(eting) of Zorro

    We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs