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Chief Marketer Staff

  • Agencies

    Corporate Gift Program Uncorked

    Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

  • Agencies

    On the Road Again

    BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

  • Agencies

    Card Sharks or Card Guppies-The Song’s the Same

    CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

  • Agencies

    Prizewinning growth

    Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

  • Does Size Matter?

    While size doesn’t seem to have helped Columbia TriStar’s Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

  • Agencies

    May & Speh Acquires Sigma Marketing Group

    May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

  • PromoNews

    CINCINNATI – Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

  • Agencies

    Words of Wisdom, 1998 Style

    There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

  • Tommy Screams

    Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

  • Deregulated Mail

    LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated