Chief Marketer Staff

• Agencies

  Mrs. Butterworth’s hot air balloon starts tour.

  COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot

• Enjoying the Moveable Feast

  LOS ANGELES – Colby Effler & Partners, Beverly Center’s agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses

• Creativity, Wit, Results – A Recipe for Success

  What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand

• Agencies

  Corporate Gift Program Uncorked

  Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

• Agencies

  PRIVACY PENDULUM

  In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In

• Big Foot

  Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

• Agencies

  May & Speh Acquires Sigma Marketing Group

  May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

• Agencies

  Hello, You Failed. Would You Like to Buy a Blender?

  This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

• Agencies

  Sweetening the Pot

  Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

• Deregulated Mail

  LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated