Author

Chief Marketer Staff

  • Agencies

    Peterman Floats Online Ad Test

    The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”

  • Mining Space

    NEW YORK – Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham’s

  • The Branded Generation

    Seven billion dollars. Seven billion dollars. That’s how much the promotion industry added to its total last year, according to the the 1998 Annual Report

  • Agencies

    Rapp Collins Tops in Billings

    Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

  • Agencies

    Kemmler’s Law

    Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

  • Agencies

    Changing the Rules of the Game

    There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

  • Agencies

    Singing In Tune

    CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

  • Agencies

    R-E-S-P-E-C-T-What Does That Mean to Us?

    Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

  • Breakthrough Promos Rest on Basic Questions

    The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

  • What’s Wrong Turns Out Right

    ABC execs thought they had a winner when they dreamed up a contest to have fans pick out the mistakes in one episode of The Drew Carey Show. But they