Chief Marketer Staff

• Agencies

  Introducing the Web Call Center

  Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau

• Association News

  A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

• Agencies

  Mrs. Butterworth’s hot air balloon starts tour.

  COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot

• Enjoying the Moveable Feast

  LOS ANGELES – Colby Effler & Partners, Beverly Center’s agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses

• Agencies

  The Mark(eting) of Zorro

  We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs

• Agencies

  Hochberg Made SBA Deputy Administrator

  Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

• Creativity, Wit, Results – A Recipe for Success

  What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand

• Agencies Who’s News

  Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

• Agencies

  Envoy Drives Correspondence Course

  We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

• Problem Children

  Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,