Chief Marketer Staff, Author at Chief Marketer

THE DEL POLITO LETTER

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

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The Sher Solution

Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

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Hochberg Made SBA Deputy Administrator

Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

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Catalog Sales on Rise: WEFA

Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

When the Smoke Clears

Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood

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GET promo to give away $164,000 house.

DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

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It’s a Wrap

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

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First Data Cuts Work Force by 11%

First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

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Computer Resellers

Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

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Listen to This-Free Long Distance

A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s