Chief Marketer Staff

• Agencies

  Chicago Internet Guru Jay Gondelman Dies

  Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

• Special Deliveries, on Target

  Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct

• Agencies

  Blue’s Clues Land on Campbell Soup and in Subway

  Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated

• Coming in next month’s PROMO

  Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

• Sponsorships Grow Without the Olympics

  If there was a year for sponsorship spending to drop, 1997 should have been it. For more than 14 years, the sponsorship category has seen growth of at

• International

  Birthday Treats BUENOS AIRES – The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

• Agencies

  Net Tax Relief Bill Gains in House

  LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

• Drawing Heavily on China

  NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

• Detox for Discounters

  What is the worst word in the marketer’s lexicon? To me, it’s “discounting,” a word that is defined as “cutting the price,” but really means “incenting

• Agencies

  Hollywood Holds the Line

  Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer