Chief Marketer Staff, Author at Chief Marketer

It’s a Wrap

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner

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May & Speh Acquires Sigma Marketing Group

May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

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P-O-P Gains, But Girds for Tobacco Withdrawal

Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

Wild Lobbies

ATLANTA – Holiday Inn is giving kids and families the world this summer – all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

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Metal Mettle

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

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Britannia Cools Its Heels?

Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

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Kemmler’s Law

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

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Rapp Collins Tops in Billings

Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

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R-E-S-P-E-C-T-What Does That Mean to Us?

Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

Promoters Do It with Less

Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry