Chief Marketer Staff
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Agencies
Casting the Net
Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of
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Agencies
Playing Games in Florida
Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section
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Agencies
Singing In Tune
CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement
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Promoters Do It with Less
Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry
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Agencies
Consumer DM Soars
Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended
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Breakthrough Promos Rest on Basic Questions
The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion
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Agencies
Brokers Break Bread
American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second
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Agencies
Relationship Marketing and the New DM
This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer
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Agencies
Call It What It Is
He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point: