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Chief Marketer Staff

  • Agencies

    DMA Names Catalog VP

    The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner

  • Agencies

    USPS Kills Auto Day Mail Program

    Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto

  • Agencies

    You Beta, You Beta, You Bet

    A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

  • Agencies

    Sweetening the Pot

    Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

  • Deregulated Mail

    LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

  • Agencies

    GET promo to give away $164,000 house.

    DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

  • Does Size Matter?

    While size doesn’t seem to have helped Columbia TriStar’s Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

  • Agencies

    Hello, You Failed. Would You Like to Buy a Blender?

    This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened

  • PromoNews

    CINCINNATI – Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

  • Tommy Screams

    Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models