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Chief Marketer Staff

  • Listen to This-Free Long Distance

    A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

  • PromoNews

    WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies

  • Conspiracy Revealed: Intrigue-ing DM Campaign

    He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

  • Data Mines More Stores and Households

    Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide

  • Agencies Who’s News

    Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

  • Casting the Net

    Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of

  • People

    DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

  • R-E-S-P-E-C-T-What Does That Mean to Us?

    Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

  • Singing In Tune

    CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

  • Delivery or Drive Through?

    Dan Bacin was a car nut before he was a restaurateur. So to celebrate the 20th anniversary of his Bacino’s Pizza chain in Chicago, Bacin bought four Volkswagen