Chief Marketer Staff

• Agencies

  GET promo to give away $164,000 house.

  DALLAS – Giving phone discounts is one thing, but giving away new house to prove your phone rates are worth having?That’s what GTE Corp. is doing in a

• Agencies

  Words of Wisdom, 1998 Style

  There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

• Agencies

  May & Speh Acquires Sigma Marketing Group

  May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

• Agencies

  Lou Reed Bio on Home Video

  Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

• Merger Mania

  NEW YORK – Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

• Agencies

  Envoy Drives Correspondence Course

  We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

• Agencies

  Listen to This-Free Long Distance

  A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

• Agencies

  Oops! Catalog Faux Pas

  Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

• Agencies

  Have Book, Will Travel

  Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The

• Agencies

  Conspiracy Revealed: Intrigue-ing DM Campaign

  He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent