Chief Marketer Staff
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Agencies
Pilot Light
For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept
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The Perils of Premeditated Demotion
Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated
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Agencies
Computer Resellers
Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,
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Agencies
Oops! Catalog Faux Pas
Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel
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Agencies
Conspiracy Revealed: Intrigue-ing DM Campaign
He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent
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Agencies
Changing the Rules of the Game
There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database
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Dream Team
SAN FRANCISCO – Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction
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Agencies
Casting the Net
Ed Mufson’s company is the ’90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who’s been in retail for 30 years, was thinking of