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Chief Marketer Staff

  • Big Foot

    Back in the spring of 1997, we began brainstorming and searching for the big idea that would win us the Duracell business for its fourth quarter promotion

  • Agencies

    The Mark(eting) of Zorro

    We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs

  • Deregulated Mail

    LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

  • Agencies

    Abacus Report: Catalogs Were on a Roll in ’97

    Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

  • Agencies

    USPS Kills Auto Day Mail Program

    Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto

  • Agencies

    Lou Reed Bio on Home Video

    Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

  • Agencies

    Conspiracy Revealed: Intrigue-ing DM Campaign

    He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

  • Agencies Who’s News

    Catering to Kids A team of seasoned pros in premium-based promotions have opened the doors of a new Dallas agency that will go after the fast-growing

  • Problem Children

    Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

  • The Perils of Premeditated Demotion

    Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated