Chief Marketer Staff

• Agencies

  Prizewinning growth

  Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

• The Undefeated

  Apparently, it’s the decline without the fall, depending, of course, on who in the coupon business you’re talking to. Although total coupon expenditures

• Desperately Seeking Creativity

  Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

• Agencies

  On the Road Again

  BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

• PromoNews

  CINCINNATI – Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

• Tommy Screams

  Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

• Agencies

  First Data Cuts Work Force by 11%

  First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

• Agencies

  Words of Wisdom, 1998 Style

  There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

• Deregulated Mail

  LOMBARD, IL – Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

• Does Size Matter?

  While size doesn’t seem to have helped Columbia TriStar’s Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The