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Chief Marketer Staff

  • Drawing Heavily on China

    NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

  • Desperately Seeking Creativity

    Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

  • Agencies

    Hochberg Made SBA Deputy Administrator

    Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

  • Agencies

    Catalog Sales on Rise: WEFA

    Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

  • Agencies

    The Sher Solution

    Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

  • Agencies

    On the Road Again

    BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

  • Agencies

    First Data Cuts Work Force by 11%

    First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

  • High Life

    FREDERICK, MD – Frederick Brewing Co. is readying an under-the-cap promotion for Hempen Ale and Hempen Gold, the first U.S. beers brewed with hemp seeds.

  • Agencies

    Columbia House Starts a Positive-Option Club

    Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such

  • PromoNews

    WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies