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Chief Marketer Staff

  • Agencies

    Catalog Sales on Rise: WEFA

    Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

  • Agencies

    100G prize marks Gund centennial.

    EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund

  • Drawing Heavily on China

    NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

  • Agencies

    First Data Cuts Work Force by 11%

    First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

  • More High-Tech, Still High-Touch

    Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

  • Agencies

    Bride of Frankincense

    Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World

  • Agencies

    Metal Mettle

    Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

  • Agencies

    Pilot Light

    For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

  • Agencies

    Computer Resellers

    Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

  • PromoNews

    WHITE PLAINS, NY – Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies