Chief Marketer Staff
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Neatness Still Counts
The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop
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Agencies
DOWNSIZING
Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of
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Agencies
Animorphs Changing into a MultiMedia Success
NEW YORK Quick, think of a successful children’s book series that was turned into a hit TV show? If you answered Goosebumps, you’re right, but execs at
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Agencies
Those Crazy, Not-So-Lazy Days of Summer
CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches
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Agencies
Account-Specific Spotlight: Houston, TX
Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the
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Agencies
Don’t Quote Me-PLEASE
IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the
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Agencies
Adding the U.K. to the Data Pool
THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market
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Peel Out
We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the
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The Two Lives of Marvin, the Deli King
Last month, I had to shoot a photograph in the rustic part of Connecticut for a promotion. It was a cool and beautiful Saturday.At lunch I drove around