Chief Marketer Staff

• The Two Lives of Marvin, the Deli King

  Last month, I had to shoot a photograph in the rustic part of Connecticut for a promotion. It was a cool and beautiful Saturday.At lunch I drove around

• Agencies

  E-mail Takes a Byte Out of Postal

  NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question

• Agencies

  Cash From Chaos

  MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

• Agencies

  The Sector in the Interactive Mask

  HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The

• Agencies

  No Postal Rate Hike Until January

  IN LATE JUNE, the U.S. Postal Service Board of Governors approved an overall 2.9% increase in postage rates to take effect Jan. 10, 1999-the smallest

• It’s About Time

  If you feel like you’re caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

• Agencies

  Virtual Relief

  THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

• 100 years of Promotion

  If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

• Agencies

  I Can’t Even Be Bothered to Write a Headline

  I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

• Agencies

  Much Ado About Privacy

  Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside