Chief Marketer Staff

• European Gold Pro Award Winners Chosen

  Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking

• Small Soldiers, Big Cars

  A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

• Agencies

  Business Manners for Everyone

  THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

• Coming in next month’s PROMO

  Product Sampling Chart Make room on your wall for the sampling planner for 1999 programs. Learn about the major sampling programs for the upcoming year

• Agencies

  Start Your Engines

  SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

• Agencies

  In-house Ed at IBM

  PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

• Association News

  Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

• Son of Gorditas

  Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

• Agencies

  Back to Shool

  SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses

• Agencies

  Instant Gratification

  WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation