Chief Marketer Staff

• Small Soldiers, Big Cars

  A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined

• Agencies

  DATABASE MARKETING

  ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from

• Association News

  Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached

• Agencies

  Cash From Chaos

  MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

• Agencies

  The Sector in the Interactive Mask

  HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The

• Son of Gorditas

  Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

• A Flinty Look at the Future

  Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

• TECHNO PROMO

  Ann Raider has a pair of slides in her “Brave New World” presentation that never fails to get her audience to sit up and take notice. The first one says:Today*

• Direct

  Winning Big Snyder Communications Inc., Bethesda, MD, announced that its’ wholly-owned subsidiary Blau Marketing won seven Tempo Awards for its work with

• Agencies

  Viking Office Products Sets Sail for Japan

  VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company