Author

Chief Marketer Staff

  • Agencies

    CDW Computer Plans Branding Campaign

    DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

  • World Wide Wisdom

    Do you want to compete effectively on the Internet’s expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

  • CoolSavings Granted Patent

    CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

  • Fee FSI Fo Fum

    Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

  • Agencies

    E-mail Takes a Byte Out of Postal

    NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question

  • Now Docking

    HOLLYWOOD The Titanic picks up two passengers for its trip to home video Sept. 1. Sprint and Max Factor will tie into the highest-grossing movie in history

  • Agencies

    Adding the U.K. to the Data Pool

    THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

  • Sitings

    Dan’s picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

  • Agencies

    Cash From Chaos

    MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

  • Picking a Winner

    Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps