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Chief Marketer Staff

  • It’s About Time

    If you feel like you’re caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

  • Agencies

    Virtual Relief

    THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

  • Agencies

    Wake up and Smell the Co-Marketing

    Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

  • Agencies

    Instant Gratification

    WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

  • Neatness Still Counts

    The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop

  • Rudolf Gains More Friends

    NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any

  • Agencies

    I Can’t Even Be Bothered to Write a Headline

    I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

  • True True North

    True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

  • Find a Strange Bedfellow

    Promotion is such an incestuous business. How often do you hear people say that? Usually they’re talking about how everybody’s “in bed” with everybody

  • Agencies

    Account-Specific Spotlight: Houston, TX

    Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the