Author

Chief Marketer Staff

  • Adventure Girl

    SHE MAY NOT be faster than a speeding bullet and more powerful than a locomotive, like Supergirl, but in her own way Lisa Mullen is Adventure Girl-or,

  • If This Isn’t E-mail Heaven, It Must Be the Other Place

    I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my

  • Amex Accused of Bias Against Hasidic Jews

    A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

  • Shopper’s Nightmare

    IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve

  • Cold Calls, Hot Topics

    DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication

  • 100 years of Promotion

    If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

  • Teen Idol

    HE’S YOUNG, GOOD-LOOKING and vicariously adored by approximately 4 million teenage girls. What more could Steve Kahn, the 33-year-old founder/CEO of Delia’s

  • People

    Mokrynski & Associates Inc., Hackensack, NJ, promoted Lori Sloves to account executive in the list brokerage division.DraftWorldwide, Chicago, named Kristi

  • DOWNSIZING

    Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

  • Agencies: Who’s News

    Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product