Chief Marketer Staff

• Agencies

  Cash From Chaos

  MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

• Son of Gorditas

  Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

• A Flinty Look at the Future

  Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated

• Agencies

  Amex Accused of Bias Against Hasidic Jews

  A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

• 100 years of Promotion

  If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.

• Playing a Golden Oldie

  Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA’s specialty import division in the early ’90s,

• Agencies

  Animorphs Changing into a MultiMedia Success

  NEW YORK Quick, think of a successful children’s book series that was turned into a hit TV show? If you answered Goosebumps, you’re right, but execs at

• Agencies

  CDW Computer Plans Branding Campaign

  DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

• Agencies

  Those Crazy, Not-So-Lazy Days of Summer

  CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

• Agencies

  Cue the Postman…

  FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film