Chief Marketer Staff
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True True North
True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,
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Find a Strange Bedfellow
Promotion is such an incestuous business. How often do you hear people say that? Usually they’re talking about how everybody’s “in bed” with everybody
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Agencies
CDW Computer Plans Branding Campaign
DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an
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Agencies
Even Oscar the Grouch Responded
THANKS TO a more kid-friendly newsletter-complete with value-added offers for moms-visits to Sesame Place by season-pass holders were up 15% this spring.The
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Agencies
Remembering Pete Hoke
NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared
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Deal Makers
Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned
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Agencies
Account-Specific Spotlight: Houston, TX
Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the
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Agencies
Business Manners for Everyone
THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical
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Agencies
DMA Names Prescott International VP
THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is
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Peel Out
We were asked by Wrangler to promote its sponsorship of the Dale Earnhardt Number One race car. It seemed easy enough until we started to peel back the