Chief Marketer Staff

• Agencies

  The Xoom Boom

  XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part

• Rudolf Gains More Friends

  NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any

• Agencies

  Reel Deals

  Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

• Agencies

  Shop and Win

  Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

• Agencies

  CDW Computer Plans Branding Campaign

  DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an

• Agencies

  Shopper’s Nightmare

  IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve

• Find a Strange Bedfellow

  Promotion is such an incestuous business. How often do you hear people say that? Usually they’re talking about how everybody’s “in bed” with everybody

• Agencies

  Quarterdeck President Hessler Resigns

  CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The

• Agencies

  Bean Sprouts Redesign

  IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

• Deal Makers

  Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned