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Chief Marketer Staff

  • Remembering Pete Hoke

    NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

  • Don’t Quote Me-PLEASE

    IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the

  • When Frequent Fighting is Good

    Capcom, a leader in the fighting genre of video games, announced a frequent buyers program called Fighter’s Edge, in which consumers can earn and collect

  • World Wide Wisdom

    Do you want to compete effectively on the Internet’s expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

  • CoolSavings Granted Patent

    CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

  • Enhanced to Purchase eCommerce Corp.

    ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

  • Fee FSI Fo Fum

    Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We

  • Agencies: Who’s News

    Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product

  • Reel Deals

    Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

  • Shop and Win

    Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card