Chief Marketer Staff
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Agencies
Sound & Vision
BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But
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Agencies
Web Site Redux
COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The
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Agencies
B-to-B Catalogs’ Online Customer Service Disappoints
Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s
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Agencies
Premium Blend
SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who
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Myth Making
Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
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Agencies
B-to-B Sales Slowly Rising
LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this
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DEAL MAKERS
Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing
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Son of Gorditas
Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of