Chief Marketer Staff
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Overlays on Overdrive
EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply
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Chugging Along
Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable
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The Issue of Imagery
IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist
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B-to-B Catalogs’ Online Customer Service Disappoints
Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s
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Anniversary Songs
TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One
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Office Depot Goes to School
Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school
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Myth Making
Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
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Automobile Owners
A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same