Author

Chief Marketer Staff

  • Sound & Vision

    BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But

  • Web Site Redux

    COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The

  • B-to-B Catalogs’ Online Customer Service Disappoints

    Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That’s

  • Premium Blend

    SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who

  • Myth Making

    Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

  • B-to-B Sales Slowly Rising

    LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

  • DEAL MAKERS

    Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

  • Son of Gorditas

    Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of