Chief Marketer Staff
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Agencies
Web Site Redux
COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The
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KEYNOTE PRESENTATIONS
Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the
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GOING FASTER THAN EVER: Ironman picks up steam and sponsors for its 20th year.
The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.
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Agencies
PR Opt-Out
SOME PR PERSON just sent us a questionnaire asking, How do you wish to be contacted by us?Thanks for asking, but we don’t want to be contacted at all.That’s
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Agencies
DM Goes Global With Charles Prescott
In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader’s Digest Association, as its first vice president of international
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Agencies
ONE AT A TIME
WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the
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Agencies
B-to-B Sales Slowly Rising
LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this
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Agencies
That’s Entertainment
High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit’s biggest races. The Showdown
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Agencies
Premium Blend
SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who