Veteran direct marketers Robert Bly, Milton Pierce, and Lee Epstein have established a fund to help legendary copywriter McLean, who has been stricken with Alzheimer’s disease.
McLean always gave freely of his time, talent, and money to the industry, as they point out in a fund-raising piece sent to the Direct Marketing Club of New York. If you would like to help, please write the Ed McLean Fund and send it to Lee Epstein at Mailmen, Inc., 317 Madison Avenue, Room 1518, New York, NY 10017.
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