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Chief Marketer Staff

  • This Month in 1992

    AS PART OF DIRECT’s 10th anniversary celebration, over the next four issues we’ll share what was making direct marketing headlines during our first decade

  • 100 Voodoo Dolls to Palo Alto?

    IT’S NOT EVERY direct marketer that would have the hubris to run a “Build a shrine to us on your Web site” contest. But then, not every direct marketer

  • Marketing Services

    Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

  • Net Results

    Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

  • Singing a National Anthem

    AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

  • An Appropriate Gesture

    TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

  • International

    Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

  • New Products

    3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t

  • Promo News

    Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion

  • I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

    It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative