Chief Marketer Staff

• Workshop Day

  Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement

• Agencies

  An Appropriate Gesture

  TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

• Is Advertising Dead?

  Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

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  I Went to College for This???

  UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received

• Sessions

  Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

• The Facts About Fax Offers

  Can unsolicited fax ads be sent under federal and state law? The short answer is no, however there are exemptions for existing client relationships that

• Agencies

  Reel Deals

  INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

• Agencies

  The Issue of Imagery

  IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist

• Points of Switch

  Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

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  >From Soap to Nuts

  ACTRESS SUSAN BATTEN is best known for her role as Luna Moody Holden on the soap opera “One Life to Live.” But she’s recently taken on a new role-catalog