Chief Marketer Staff, Author at Chief Marketer

Aspen Appoints President/CEO

Aspen Marketing Group, Evergreen, CO, named Neal Vitale president and chief executive officer, effective Feb. 15. Current chairman and CEO, Neil Cannon,

Ogilvy, BBDO Execs in New Roles

Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, New York, has been nominated to serve as chairman of the American Association of Advertising

Short Cuts

The Sportsman’s Guide has formed a business agreement with digital printing and imaging company Banta Digital Group, Minneapolis, to help publish it catalog

Metromail Unit Sale Boosts R.R. Donnelley’s 1998 Net Income

R.R. Donnelley and Sons Co., Chicago, reported net sales for 1998 rose 2.6% from last year to just over $5 billion. For the fourth quarter, net sales

Strubco Changes Name, Appoints New President

List broker Strubco Inc., New York, will change its name to Metamorphics Media LLC. on Feb. 1. Mark de Solla Price has become an equal partner to founder

Hello Direct Reports Record Sales Year

Hello Direct Inc., San Jose, CA, reported net income of $823,000 on net sales of $17.2 million for the fourth quarter ended December 31, 1998, as compared

PRC Rips USPS for Advertising Language

The U.S. Postal Service was castigated for advertising its operational standards as a “commitment” in a strongly worded decision by the Postal Rate Commission.

Publishers’ Co-op Marketing Database Reaches 44 Million Subscribers

CircBase, the publishers’ co-op database run by Experian Direct Tech, Orange, CA and Nottingham, UK, now consists of 44 million subscribers and 162 publications.

InfoUSA Databases Now Available at Intuit Site

InfoUSA Inc., Omaha, NE, said its databases of 11 million businesses and one million new businesses will be available through Intuit’s site, Small Business

Programmer’s Paradise Results Up From Last Year

Computer software direct marketer Programmer’s Paradise Inc., based in Shrewsbury, NJ, reported net income for the fourth quarter ended Dec. 31, of $1.7