Aspen Marketing Group, Evergreen, CO, named Neal Vitale president and chief executive officer, effective Feb. 15. Current chairman and CEO, Neil Cannon, will become chairman of the board.
Vitale most recently served as president and chief operating officer of the Petersen Companies Inc., a magazine publisher and integrated marketing service provider.
Aspen is a promotional marketing company, providing direct response, premiums, promotions, corporate identity, ad specialties, sweepstakes, sampling, and interactive voice response programs. The company’s 1998 revenues were nearly $140 million.
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