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Chief Marketer Staff

  • Feds No Longer in the Chips

    A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against

  • Compaq Forms Web Marketing Division

    Compaq Computer Corp., based in Houston, has formed Compaq.com (http://www.compaq.com), a new division for marketing over the Web.The company said it

  • From All Sides Now

    MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to

  • Moveable Feast

    It’s getting easier to shop from home these days. At least two online grocers have aggressive expansion plans for ’99 as they establish national brand

  • Agencies

    Not Ready for Prime Time

    DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks

  • Hot Dog

    The first 12.9 million units flew off the shelves in no time. Now 10 million additional units of the “Yo Quiero Taco Bell” plush Chihuahua self-liquidators

  • NetGravity Reports Loss, But Revenue is Up 82%

    NetGravity, which makes software for online advertising and direct marketing, reported a net loss of $2.7 million on revenue of $4.2 million for the fourth

  • Agencies

    FLORSHEIM INTERNATIONAL: ON THE RIGHT FOOT

    Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles

  • Agencies

    Marketing Outside City Limits

    Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

  • Agencies

    Virtual Fantom

    Lynn Fantom, K2 Design Inc.’s CEO, wouldn’t be surprised if e-commerce profits doubled next Christmas. “The penetration of the market is still low enough