Chief Marketer Staff

• Hanover Catalogs Now Featured on Excite

  Hanover Direct Inc., Weehawken, NJ, has launched a new catalog department on Excite Inc.’s Shopping Channel, featuring eight of Hanover Direct’s specialty

• Times Direct Marketing Changes Name to FusionDM

  Direct and online agency Times Direct Marketing Inc., San Francisco, has changed its name to FusionDM. The company said the new name better reflects the

• DIRECT Listline

  Creditor’s Edge Subscribers A file of 18,593 subscribers/recipients is being managed by Names and Addresses Inc. Creditor’s Edge is a weekly newsletter

• Banta to Print Home Depot Catalogs

  Banta Corp., a Menosha, WI-based printer, has signed a five-year, multimillion-dollar contract to print and distribute ProBook catalogs for home improvement

• Stark Brothers’ Alexander Promoted to General Manager

  Stark Brothers Nurseries, a Louisiana, MO-based subsidiary of horticulture direct marketer Foster & Gallagher, has promoted Jack Alexander to vice president

• Bill Introduced to Make Internet-Tax Ban Permanent

  Internet transactions would be permanently protected from taxation under a bill Sen. Robert Smith (R-NH) introduced in the Senate last Thursday.Smith’s

• Grassroots Reverb

  Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted

• Agencies

  What’s Good for the Goose…

  Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

• Agencies

  Man of the World: DRAFT IS DIRECT MARKETER OF YEAR

  Howard Draft, chairman/CEO of DraftWorldwide, is CADM’s 1999 Charles S. Downs Chicago Direct Marketer of the Year. At age 45, he’s the youngest-ever recipient

• Loose Cannon: Quo Vadis J.Peterman?

  (Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial