Chief Marketer Staff

• Victoria’s Secret Wins Trademark Infringement Case

  The Third U.S. Circuit Court of Appeals ruled that Intimate Brands Inc. and its unit, Victoria’s Secret did not infringe A&H Sportwsear Inc’s trademark,

• Banta Reports Net Earnings Increase

  Direct marketing materials printer Banta Corp., Menasha, WI, reported net earnings of $52.9 million for the year 1998, a slight increase over $51.4 million

• First Data Executive Joins iMALL Board, Affirming E-Commerce Deal

  iMALL, Inc., Santa Monica, CA, has elected John F. Duncan to its board of directors. Duncan is executive vice president, Business Development of First

• Signature Color to Offer Learning Company Photo Software

  Signature Color, an Austin, TX-based direct mail photo developer, has signed an agreement to provide consumers with The Learning Company software titles,

• The Travel Company Acquires Lifestyle For $15.5 Million

  The Travel Company, Delray Beach, FL, has acquired Lifestyle Vacation Incentives Inc. and All Seasons Smart Traveler Inc. for $15.5 million. The money

• Penton Adds Three Sub Lists

  The merger of Penton Media Inc. with Donohue/Meehan, a publisher of baking and convenience store publications, has resulted in the addition of three controlled

• AmEx Launches Double Points Program

  American Express has launched a promotion to give double points for spending at supermarkets and drug stores, as well as at several online stores such

• Short Cuts

  OpenOrders Inc., Newton, MA, which makes software for order management and fulfillment, has received its first institutional round of venture capital

• Eddie Bauer to Debut Golf Wear

  Eddie Bauer, Redmond, WA, said it will debut a line of golf apparel this spring. Eddie Bauer Golf apparel, which include men’s and women’s polo shirts,

• Bill Introduced to Make Internet-Tax Ban Permanent

  Internet transactions would be permanently protected from taxation under a bill Sen. Robert Smith (R-NH) introduced in the Senate last Thursday.Smith’s