Chief Marketer Staff

• ValueVision Loses Two Founding Shareholders

  Two founding shareholders and former officers of ValueVision International Inc., Minneapolis, have resigned from their board positions to return to private

• Two More Sweepstakes Bills Introduced

  Two more bills clamping down on the direct mail sweepstakes industry have been introduced in the Senate.The two bills, which were introduced Wednesday–the

• Lillian Vernon Expands Relationship With eCommerce Corp.

  Cataloger Lillian Vernon Corp., New Rochelle, NY, has expanded its electronic commerce relationship with eCommerce Corp. to transfer of online orders

• Short Cut

  Polk ADC Group has been selected to manage five of the Texas Parks and Wildlife department’s files. The lists include boat registrations; hunting and

• DMA Warns Members To Post Privacy Policies

  Anticipating a new sweep of Internet shopping sites next month whose results to be reported to the Federal Trade Commission, the Direct Marketing Association

• Audio Book Club Signs Advertising Deal With MSNBC

  Audio Book Club, Inc., Boca Raton, FL, has signed an advertising agreement with Microsoft Corp. to advertise Audio Book Club on MSNBC on the Internet

• International USPS Rates Rise, Trade Dispute Goes To WTO

  A 3.3% hike in international postal rates has been authorized by the U.S. Postal Service’s Board of Governors.The new international postage rate schedule,

• DIRECT Listline

  Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.Cost: $60/MSelections:

• K-Tel Consolidates Operations, Appoints New VP And CFO

  Beleagured entertainment direct marketer K-tel International Inc., will relocate its executive functions to its Minneapolis corporate headquarters. The

• Lands’ End Promotes Two

  Lands’ End Inc., Dodgeville, WI, has promoted Deborah D. Barney to vice president of Coming Home, a specialty catalog of home products. Also, Philip W.